> For the complete documentation index, see [llms.txt](https://bad-environment-club.gitbook.io/bad-environment-club/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bad-environment-club.gitbook.io/bad-environment-club/what-is-bad-environment-club.md).

# What is Bad Environment Club?

## <img src="/files/40wmFP11hCG0v5rPYEHX" alt="" data-size="line"> BAD\* Environment Club.

The truth about Web3 is that mass adoption is a meme.&#x20;

*That's why Bad Environment Club (BEC) isn't an NFT project... It's an experimental art movement. Rather than force our ideals unto the masses, we re-package the idea of Web3 in the form of products and experiences in a unique way.*&#x20;

The intention is to bridge the culture and familiarize everyday consumers with the concept of blockchain technology.

<figure><img src="/files/XjizsEPosYsmv30seHXa" alt=""><figcaption></figcaption></figure>

## <img src="/files/JCDXoanQnmfBMKaQ5QM7" alt="" data-size="line"> Our approach.&#x20;

<img src="/files/azlLcB4VPOOomcoVr9nf" alt="" data-size="line">Through a combination of our Web2/Web3 hybrid production model, non-jarring language and high quality consumer products, we believe that BEC will introduce Web3 tech (namely Solana) to the masses as discreetly as possible, with little to no friction.&#x20;

<img src="/files/azlLcB4VPOOomcoVr9nf" alt="" data-size="line">*Every month, we will drop a new experience. These drops will follow a model similar to that of MSCHF and Supreme, with a special emphasis on artificial scarcity in hopes of appealing to the psychology of FOMO.*&#x20;

For more about [Our Products](/bad-environment-club/vision/culture./nfcs-x-nfts..md), read here.

## <img src="/files/JCDXoanQnmfBMKaQ5QM7" alt="" data-size="line"> Why does it matter?&#x20;

People ***✨*** ***hate ✨*** crypto. `"It's bad for the environment."`

It doesn't matter what we say.

The only viable solution is to weaponize our creativity and utilize it as our medium to deliver a message. Let's prove a point and change the world.&#x20;

*<mark style="color:yellow;">We live in a bubble.</mark> <mark style="color:red;">Let's pop it together.</mark>*