> For the complete documentation index, see [llms.txt](https://bad-environment-club.gitbook.io/bad-environment-club/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://bad-environment-club.gitbook.io/bad-environment-club/what-is-bad-environment-club.md).

# What is Bad Environment Club?

A club of creators and visionaries that hate the status-quo.

## <img src="https://304609787-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7JArXCDjtAZVviYBc3oc%2Fuploads%2Fz9BK9qACIuvCZoj3JPrV%2FBAD%20AVI%20OFFICIAL%20red.png?alt=media&amp;token=4f490144-d5d1-4571-aacf-dc0f360dc688" alt="" data-size="line"> BAD\* Environment Club.

The truth about Web3 is that mass adoption is a meme.&#x20;

*That's why Bad Environment Club (BEC) isn't an NFT project... It's an experimental art movement. Rather than force our ideals unto the masses, we re-package the idea of Web3 in the form of products and experiences in a unique way.*&#x20;

The intention is to bridge the culture and familiarize everyday consumers with the concept of blockchain technology.

<figure><img src="https://304609787-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7JArXCDjtAZVviYBc3oc%2Fuploads%2Fbk8Oy9p837NqbzoJ3Vv0%2Fpromo%202.jpeg?alt=media&amp;token=f29dfc9c-076f-4393-b6c5-a4ae76f3124a" alt=""><figcaption></figcaption></figure>

## <img src="https://304609787-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7JArXCDjtAZVviYBc3oc%2Fuploads%2FkEyooyTguK0h843mUKXn%2FBad%20Yellow%20Skull.png?alt=media&amp;token=1e4bc00b-9213-40d3-a283-dd9801397f65" alt="" data-size="line"> Our approach.&#x20;

<img src="https://304609787-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7JArXCDjtAZVviYBc3oc%2Fuploads%2FOeIAYd8KE5IWxBlOm82U%2Fpill%20gif.gif?alt=media&amp;token=85eecff2-6afc-4456-bda8-5a339679d6de" alt="" data-size="line">Through a combination of our Web2/Web3 hybrid production model, non-jarring language and high quality consumer products, we believe that BEC will introduce Web3 tech (namely Solana) to the masses as discreetly as possible, with little to no friction.&#x20;

<img src="https://304609787-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7JArXCDjtAZVviYBc3oc%2Fuploads%2FOeIAYd8KE5IWxBlOm82U%2Fpill%20gif.gif?alt=media&amp;token=85eecff2-6afc-4456-bda8-5a339679d6de" alt="" data-size="line">*Every month, we will drop a new experience. These drops will follow a model similar to that of MSCHF and Supreme, with a special emphasis on artificial scarcity in hopes of appealing to the psychology of FOMO.*&#x20;

For more about [Our Products](/bad-environment-club/vision/culture./nfcs-x-nfts..md), read here.

## <img src="https://304609787-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7JArXCDjtAZVviYBc3oc%2Fuploads%2FkEyooyTguK0h843mUKXn%2FBad%20Yellow%20Skull.png?alt=media&amp;token=1e4bc00b-9213-40d3-a283-dd9801397f65" alt="" data-size="line"> Why does it matter?&#x20;

People ***✨*** ***hate ✨*** crypto. `"It's bad for the environment."`

It doesn't matter what we say.

The only viable solution is to weaponize our creativity and utilize it as our medium to deliver a message. Let's prove a point and change the world.&#x20;

*<mark style="color:yellow;">We live in a bubble.</mark> <mark style="color:red;">Let's pop it together.</mark>*